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British Airways Uncovers Fliers’ Quirky Habits

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New Ipsos MORI research commissioned by British Airways has revealed the range of emotions fliers go through when they travel and the quirks that make them feel comfortable. The study found that travellers experience seven different emotions when they fly: enjoyment, conviviality, belonging, security, control, empowerment and vitality. Most travellers feel the need to start […]

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